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Google Search to push mobile friendly sites – Are you ready?
Winter is coming! Well actually change is coming but it will be no less dramatic than an episode of Game of Thrones. On April 21st Google will be rolling out a major new update to its mobile search...
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9 Tips to fine tune your Social Media
Are your social media posts being lost in the masses? Do you want to stand out from the crowd? You probably feel that getting noticed on social media is getting harder, and in truth it probably is....
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Master Facebook Ads with Power Editor
Facebook ads can be super effective, especially for small businesses particularly in the leisure industry. But once you start using Facebook ads for your page, you will start to notice that there are...
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Announcing Insights on Business
You may have noticed my blog has gone a bit quiet in recent times. That doesn’t mean I’ve been slacking off though, I’ve been busying helping start a new blog with my colleagues at IBM Interactive...
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Start your brands customer engagement strategy with 5 simple questions
“The individual-centered economy is already here” – IBM Digital Reinvention paper, 2014 Today’s customer is nearly always connected via mobile and social technologies that have rapidly changed the...
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Take the lead in the SEO game
Investing time and effort into Search Engine Optimisation(SEO) should be high on the lists of priorities for any brand. It’s not just something for dedicated SEOs or the IT team, nearly every line of...
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Facebook’s new Audience Network
Facebook launched its new rival to Googles Display Network last year, to help advertisers reach more of the right by people by extending Facebook ads into other mobile apps. Though its still not as...
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Googles new best practices for bloggers reviewing free products
Google has released some new guidelines that are aimed directly at bloggers who review items they received for free from companies, a growing form of native advertising for sure. Google has already...
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2016 Ecommerce trends Infographic
Ecommerce continues to grow and grow, and this great infographic shows some of the key trends for 2016. I think the key messages are that ecommerce is now the new normal and that mobile is growing...
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3 Reasons your Brand needs Social Media Analytics
As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable...
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